We cannot be close to customers without being close to end consumers:
Particularly for Schwan-STABILO Cosmetics, as a leading private label manufacturer of cosmetics pencils, targeted consumer orientation forms the foundation of our needs and demand-oriented product range.

Closer to the market

Market success does not start with the product itself, but at an earlier stage, with the demands of the product’s users. That is why, even though we produce solely as a contract manufacturer, it is essential for us to focus on the consumer. On one hand this includes a differentiated understanding of target groups, as well as an approach to product development that responds to the individual requirements of individual market segments, and on the other hand, an openness towards new market potential and the ability to develop it at exactly the right moment.

Faster to market

Dynamic markets call for fast reaction – speed is becoming a crucial competitive factor. At Schwan-STABILO Cosmetics, inter-departmental networking ensures that promising concepts are translated into marketable products swiftly and smoothly.
A fully structured innovation process with integrated feedback loops from the markets minimises the time it takes between an idea and the start of production, and optimises market response.