MakeUP in Paris - review

MakeUP in Paris – the first edition of an event entirely dedicated to the world of Make up, was a huge success all around. For two days (June 24^th and 25^th), 1,400 experts specifically from Marketing, R&D and Purchasing gathered at the Espace Pierre Cardin. Out of those visitors 14% came from different countries other than France, even from the Far East.

Schwan-STABILO Cosmetics was represented with show room B05. Here we welcomed our clients and initiated a lot of new promising contacts. In addition to product news as for example our specially developed Paris – Limited Edition” collection, we also presented a first look at our future internet presence.

During a cocktail reception Schwan-STABILO Cosmetics presented a live Make UP Performance with Loni Baur, Make up artist and founder of “Colour & Crème – The Academy”. Loni created a look from the current Fashion Colours 2011, our trend report where we not only show trends but also set them.

For us MakeUP in was an outstanding event and we will of course participate again next year. We would like to express our gratitude to the organizers Beauteam for such a wonderful show.