As well as the quality of the cosmetics pencils, their appearance plays an increasingly important role when it comes to consumers making the decision to buy. As products become more and more similar in terms of price and function, their packaging and decoration becomes a distinct feature for singling out brands and products.
The look makes the difference
A visually striking print on the pencil increases product recognition and value, gets newly introduced products the attention they require and is an effective branding instrument. That’s why our own decorations – screen-printed or foil-embossed – are an integral part of production at Schwan-STABILO Cosmetics.
Heat-Transfer – a new dimension in decoration
With Heat-Transfer we additionally provide a process that offers completely new design possibilites, as it allows both partial and complete decoration of cosmetics pencils and their components with multi-coloured patterns in almost photo-realistic quality.
- Metallic look with foil embossing, multi-coloured screen print and complete Heat-Transfer: different finishing processes give pencil design creative freedom.