Opening up new market segments requires not only sophisticated products, but also user-specific positioning. That is why Schwan-STABILO Cosmetics develops target group-specific marketing and product concepts for individual consumer groups over and above simple contract manufacturing. Our customers are inspired to open up growth areas in the cosmetics market through targeted product benefits and design based on our comprehensive understanding of the consumer.
CULTURES OF COLOUR
Globality means variety. After all, every culture has its own aesthetics and way of expressing itself. The more the world moves together, the greater the importance of cultural independence. Colour as a means of expressing individuality is in this respect a source of inspiration for us. Welcome to the multicoloured world of Schwan STABILO Cosmetics.
EVOLUTION
In Western Europe, Japan or the USA – the objective ageing of society contrasts with a subjective spirit of youthfulness. EVOLUTION provides a cosmetics range that responds to the challenges of radical demographic change.
TEEN. SPIRIT
Over 60% of 11-16 year-olds use make-up – and as this trend increases, the age of consumers decreases. Teen. Spirit represents a playful, young range that establishes a relationship with the customers of tomorrow.
GENTLE. MEN
Product development, addressing target groups and positioning in one – thanks to its distinctive design and ease of use, Gentle. Men even invites men to try cosmetics pencils.
