Successful businesses take a dialectic approach:
they combine attention to detail and product perfection with a needs-oriented view for greater cohesion of the bigger picture, and always keep up with the market.

Eye to eye with the future

Trends come and go – and this fluctuation makes the market dynamic. Because recognising trends as soon as possible is a prerequisite for securing growth potential and generating competitive advantages, one of our central marketing tasks is to promptly and consistently translate trends into sustainable product ideas. Comprehensive monitoring and regular trend analysis form the basis of this transfer.

Spotting and condensing

Where is street fashion in New York going? What’s the hottest product in hip beauty shops? What materials are in right now? What lifestyle is in vogue? Which scenes are relevant? Trend reports are clusters of information, which channel short-term trends, uncover a wide range of influences and provide us with the inspiration for new product ideas.

For further information on Schwan-STABILO Cosmetics Trend Reports please send an email to Martina Zolldahn-Brown (New York) or Marion Geyer (Heroldsberg, Germany).