Review FCE Cosmetique, São Paulo (Brazil)

FCE COSMETIQUE is regarded as one of the main events of the cosmetic sector in Latin America.
This year, the show attracted approximately 22,000 visitors from May 15th to 17th, which represents a 12% increase over the previous year.

The visitors were all related to the cosmetics business, as were the students that attended the 21st Brazilian Cosmetology Congress held at the same time by the Brazilian Association of Cosmetology.
More detailed information can be found at:
www.fcecosmetique.com.br

The Brazilian cosmetic and toiletries sector has shown constant double-digit annual growth.

Schwan’s participation in this event enabled us to consolidate the relationship with our existing customers and promote our products to potential new customers as well. We also took the opportunity to specially present new products from Cosmoprof Bologna to our major key customers.

“Schwan Cosmetics do Brasil” exhibited for the 6th year and showed its increasing line of so-called ‘Jet Service’ products which are geared towards smaller cosmetics companies unable to buy large quantities. This year’s big hit was the make-up REMOVER PENCIL, considered the top novelty of our line. This granted us free advertising and some airtime on public television.