About us
Established in 1927, Schwan Cosmetics is a global private-label manufacturer of color cosmetics to many of the worlds most known beauty brands.
With more than 3,000 employees and state-of-the-art technology, we operate on five continents and in 130 countries, ensuring that our products meet the highest standards in the industry.
Schwan Cosmetics is part of the Schwan-STABILO Group, one of Germany's most successful family businesses, founded in 1865.
Our Purpose
Our purpose, “Push the limits to create a more beautiful future together,” guides and inspires our development, gives meaning to the work of our employees, and underlines the impact we want to achieve with our innovations.
Living our purpose guides us in our global strategy. It helps us to prioritize our goals and to position ourselves in the market, and our environment.
As ONE Schwan, we challenge the status quo and leave our comfort zone to become the number one company that combines sustainability and performance.
Our Values
Our values guide our daily work and express our beliefs about how we should treat everyone we work with and for. As a global company operating in 130 countries across five continents, we understand the importance of respecting cultural differences while still holding true to our core values.
Our company is built on four universal values that apply across the entire organization. Each value is essential to how we operate and interact with one another, our clients, and our partners.
Our values are:
Respect, Passion, Responsibility, and One for All - All for One.
Our Brand Message
We believe in the power that comes from our striving for a more beautiful future.
the power of mindful beauty
means to us, that we're changing the game, making beauty synonymous with responsibility, and empowering individuals to be a force for good.
We are committed to developing beauty products that go beyond conventional norms.
We embrace mindfulness, creativity, and innovation to drive change and inspire others.
Our team creates cosmetics, customized innovations, and sustainable solutions that set trends worldwide.
Our color cosmetics enhance self-expression rather than hide it. We know that true beauty lies in showing your individuality.
Beauty & Facts
As a leader of the beauty industry we do not look for trends – we live them and transfer them into customized products. Our passion in numbers:
To create our products we use more than 370 textures. At the same time, they have to be innovative and of the highest quality, because our clients demand nothing less.
Eyeliner in China, eyeshadow in South Africa, lip gloss in Brazil – more than 700 clients in about 70 countries rely on beauty innovations by Schwan Cosmetics.
People from over 30 nationalities work for Schwan Cosmetics. Together we have one mission: To create sustainable, innovative products that excite consumers all over the world.
Determined + visionary + sustainable = successful. The numbers back our formula for success: We sell more than 600 million pens a year.
Worldwide there are more than 3,000 dedicated employees working for Schwan Cosmetics – and day by day they accomplish creative innovation for you.
9 production facilities around the globe guarantee you sustained production and short supply routes.
We believe that every idea has a color.
What‘s your‘s?
History
The Story of our Success.
The beauty world is turning, moving, and changing. Beauty ideals are transforming, consumers are becoming more demanding, and purpose is a value that counts.
Schwan Cosmetics has been part of this development since 1927. We invented the world's first cosmetic pencil, the "Schwan Cosmetics Eyebrow Pencil," which laid the foundation for countless other innovations and decades of successful growth, driven by our customer-centric corporate philosophy.
