Brazil Innovation Days 2016

For the fourth time running, Schwan Cosmetics do Brasil held their "Innovation Days" and invited customers to get information about new cosmetics trends and novel products in an informal atmosphere. Over 100 customer representatives from the fields of marketing and product innovation met in São Paulo on 5-7 July, and in Curitiba on 12 July.

This year, customers were surprised with six trend topics and a new show concept: at its information booths with their large themed walls, the Brazilian sales team introduced the COLOUR trends, under it the mysterious "Night Garden" and the playful "Gaming". Afterwards, customers had ample opportunity to test all products thoroughly.

By now, the Innovation Days have established themselves in Brazil as an important platform for exchange and as a popular event in the cosmetics sector. All the more reason for transferring this concept to other countries, too. The next Innovation Days will be held in August in Mexico.



Schwan Cosmetics do Brasil Ltda.
Avenida das Torres, 1500 - CEP 83.040-300
São José dos Pinhais – Paraná


Telefon: +55 41 3388-8800
Telefax: +55 41 3388-8833


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