MakeUp in New York 2016

September 7 & 8, 2016 | Center 548 | Booth 323

On 7 & 8 September, Schwan Cosmetics participated in the "MakeUp in New York" for the sixth time. Around 2,800 visitors found out about the latest cosmetics highlights in the fashion capital.

This year, Schwan Cosmetics presented itself in a simple and ethnic manner. The trade show's topic "Awakening" for the stand with its very expressive female portraits created a lot of attention and triggered exciting conversations.

Both clients and visitors were not only enthusiastic about the stand design, but also about the new product trends. Novelties presented by the team included a new lip butter generation. The new liquid liner tool was a further highlight, offering various line widths and looks and enabling body tattooing, all in the one tool.

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