The appearance of a cosmetic pencil plays an increasingly important role when it comes to consumers making the decision to buy the product. As products become more and more similar in terms of price and function, their packaging and decoration becomes a distinct feature for singling out brands and products.

That is why decoration is an integral part of production at Schwan Cosmetics and we set ourselves apart with state-of-the-art lacquering and decorating facilities, which offer a wide spectrum of surface design: from glossy or matt, lacquered metal, opaque coloured plastic or anodized.

Metallic look, foil embossing, structural stamping, haptic print and flowing gradation lacquer or full-surface decoration through heat transfer: these are just a few decorating processes that allow complete freedom when it comes to pencil design.

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