Market success does not start with the product itself, but at an earlier stage, with the demands of the product's users. That is why it is essential for us to focus on the consumer. On the one hand, it includes a sophisticated understanding of target groups, as well as product development that responds to the requirements of individual sections of the market, and, on the other hand, an openness towards new market potential and the ability to develop it at exactly the right moment.

Dynamic markets call for fast reaction: speed is becoming a crucial competitive factor. At Schwan Cosmetics, inter-departmental networking and a fully structured innovation process ensure that promising concepts are translated into marketable products swiftly and smoothly, and that the time it takes between an idea and the start of production is reduced to a minimum.

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