7 & 8 December I São Paulo, Centro de Convençoes Rebouças
The Brazilian cosmetics market continues to boom. Again we found out at the MakeUp in Sao Paulo that there is major interest in decorative cosmetics. On 7 and 8 December, 2016, for the third time running, the Latin American cosmetics industry met up there. We were represented at the fair for the second time, with an exhibition stand and sales teams from Brazil, Colombia, Mexico and Germany.
The specialist trade fair provided the perfect opportunity to exchange views on product trends and developments in the cosmetics market with our numerous visitors at the stand. Potential new customers were also enthusiastic about the comprehensive product portfolio. Another positive aspect: the award for our "MIRACLE Sensation". A jury chose the eyeliner for an award in the run-up to the trade fair, and alongside other top products it found its well-deserved place on the "Innovation Tree" at the entrance to the trade fair.
8 & 9 December I São Paulo, Centro de Convençoes Rebouças
MakeUp Trade Fairs are far from new territory for Schwan Cosmetics. But this was the first time that the company participated in this year's show in São Paulo, Brazil's biggest city.
This made the show even more exciting for the colleagues who presented the trend topic "Rainbow Oxidation" to expert visitors at the Schwan Cosmetics stand. The topic, inspired by nature, managed to convince with its many facets, fascinating many interested people.
The key word for the new season is "respect" – both for people and the natural environment. This motto has long been the basis for the Schwan Cosmetics programme, for one of our most important company values is a respectful way of dealing with both people and the environment.