the power
of mindful beauty


In a world where change is constant and where innovation supports diversity. In such a world, we are your professional partner for color cosmetics. Welcome to the World of Schwan Cosmetics. In close coorperation and partnership with our customers. We create custom solutions that are perfectly tailored to your target groups. We respect the consumers' needs, strive for satisfaction of out customers and act mindfully and sustainably.

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Color Cosmetics that performs

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Science-based ingredients and various material and packaging options, always focusing on performance.

Beauty, customized

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Work with our experts to make your tailored product line as unique as your brand.

Genuine Quality

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Discover our genuine quality commitment since 1927.


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Accelerating a more sustainable future without compromising on product performance.


NEW! Blotted Mochi Bounce Color – I LOVE YOU VERY MOCHI.

Experience the “Mochi Bounce” technique with a supple skin texture and velvety, cloud-finish reminiscent of the softness of mochis, a popular Asian dessert. Simply blend over lips, eyes or cheeks for a soft, blurred effect!

Schwan Cosmetics exhibited at MakeUp in LA!

On February 14th & 15th we presented our latest beauty products and innovations in Los Angeles. Power Up Your Pout was a finalist at the IT Awards in the Full Service category. Thank you to everyone who visited our booth and to our team for their hard work and dedication!

NEW! ease of mind – The latest addition to our Color & Care portfolio.

Our Glowy Blur Sticks align with our Color & Care Strategy, which combines color cosmetics with scientifically proven care ingredients. Our goal is to provide makeup that delivers results comparable to skincare products. Discover ease of mind and achieve moisturized skin effortlessly!

NEW! Brow Chica Wow Wow – your brows from NOW to WOW.

Discover our long-lasting and high-performing Superpower Brow Gel. Brow Chica Wow Wow is your ultimate sidekick for brows on fleek and wowing effect with up to 48h of superstaying power!

NEW! Power Up Your Pout – Refillable Lipliner

Schwan Cosmetics launched Power Up Your Pout – a refillable lipliner with exchangeable cartridges aimed at reducing plastic waste. Our clean, vegan and peptide-enriched formula lasts up to 17 hours.

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Your career, as colorful and diverse as our products

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