Creating solutions for brands on a mission.
The Beauty world is turning, moving and changing. Beauty ideals are transforming, consumers become more demanding and purpose is a value that counts.
Schwan Cosmetics has been part of this development since 1927. Back then, we invented the world's first cosmetic pencil. The "Schwan Cosmetics Eyebrow Pencil“ and our customer-centric corporate philosophy laid the foundation for countless other innovations and decades of successful growth.
Today, Schwan Cosmetics is active on five continents in 130 countries, with more than 3,000 employees and state-of-the-art technology that meets the highest standards.
Our Brand Purpose: Mindful Beauty
We believe in innovations and services that are aimed at the needs of the users. We believe in products that promote diversity so that everyone can celebrate and highlight their uniqueness.
By being mindful of the world we live in, the products we create and how we create them, we strive to offer color cosmetics that help everyone express themselves, not disguise themselves.
Our innovative power lies in the success of our customers. In close cooperation and partnership, we are making our customers’ visions reality by creating expertly designed cosmetics, custom innovations, and sustainable solutions that set trends worldwide.
With our knowledge, our conviction and our creativity we help our customers shape the future in the cosmetic world and beyond – for their success today and tomorrow.
As a leader of the beauty industry we do not look for trends – we live them and transfer them into customized products.
Our passion in numbers:
To create our products we use more than 370 textures. At the same time, they have to be innovative and of the highest quality, because our clients demand nothing less.
Eyeliner in China, eyeshadow in South Africa, lip gloss in Brazil – more than 700 clients in about 70 countries rely on beauty highlights by Schwan Cosmetics.
People from over 30 nationalities work for Schwan Cosmetics. Together we have one mission: To create sustainable, innovative products that excite consumers all over the world.
Demanding + visionary + sustainable = successful. The numbers back our formula for success: We sell more than 600 million pens a year.
Worldwide there are about 3,000 dedicated employees working for Schwan Cosmetics – and day by day they accomplish creative innovation for you.
9 production facilities around the globe guarantee you sustained production and short supply routes.
The Story of our Success.