That is what we stand for: Tomorrow’s Beauty. Now.
We live beauty. Over 90 years ago, we invented the cosmetics pencil. Since then, our experience and expertise has made us the global market leader in manufacturing cosmetic pencils.
We are the professional partner of the cosmetics industry. In close cooperation with our customers, we develop custom solutions that are perfectly tailored to the respective target groups. Our unique, global network of partners and experts provides valuable impulses that help us create Tomorrow’s Beauty. Now.
We set trends. As designers and manufacturers of modern cosmetic products, we let the future of beauty become reality – every day anew. As visionaries we are constantly thinking ahead, and with the use of digital solutions we create new possibilities for the cosmetics industry.
We are at the forefront of sustainable innovation. It’s important to us that current and future generations can consciously experience beauty. That’s why we create products that combine quality, aesthetics, and responsibility.
As a leader of the beauty industry we do not look for trends – we live them and transfer them into customized products.
Our passion in numbers:
To create our products we use more than 280 textures. At the same time, they have to be innovative and of the highest quality, because our clients demand nothing less.
Eyeliner in China, eyeshadow in South Africa, lip gloss in Brazil – more than 700 clients in about 70 countries rely on beauty highlights by Schwan Cosmetics.
People from over 30 nationalities work for Schwan Cosmetics. Together we have one mission: To create sustainable, innovative products that excite consumers all over the world.
Demanding + visionary + sustainable = successful. The numbers back our formula for success: We sell more than 600 million pens a year.
Worldwide there are about 3,000 dedicated employees working for Schwan Cosmetics – and day by day they accomplish creative innovation for you.
9 production facilities around the globe guarantee you sustained production and short supply routes.
The Story of our Success.