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Global hype, regional must-haves, bloggers creating hot trends and the look everyone wants to have. Schwan Cosmetics recognizes, creates, and shapes the innovations of today and then highlights what’s to come tomorrow. Our love for what’s inspirational is what allows us to create new products that in turn help create success for our customers.

TREND scouting
The heart of beauty beats loudest on the social networks. We and our trendscouts are a part of that heartbeat, always close to important influencers and to the next big things that will excite the masses.
NET working
On our constant quest for new inspiration, our experts go to all the important industry trade shows. This us allows us to stay inspired with new ideas, connect with customers, and continuously expand our international partner network.
CONSUMER testing
How do people in Iran use make-up? What do they use in Korea and India? Local consumer tests and surveys give us valuable insights and let us connect with local bloggers who are writing about the latest trends.
INNO vating
Our innovation workshops allow us to exchange exclusive, useful knowledge with our partners, which in turn create impressive production possibilities for our customers.
Together with our customers, we innovate, design, and create new products in our OPEN DEVELOPMENT process - products that have a unique signature that could only have been developed by the experts at Schwan Cosmetics.