SUSTAINABLE HIGH-PERFORMANCE.

Our products mirror everything we do -
our ambition, dedication and our values.

Packaging

The material, its source and performance have a major impact on a product’s life cycle. We want to reduce packaging waste to an absolute minimum and avoid waste production.
To sustainably package our high-performance textures, we include the following action fields:
PCR/PIR, bio-based, bio-degradable and alternative materials such as wood, monomaterials, as well as recharge and refill solutions.

Alternative Materials

Wood is durable, renewable, recyclable and radiates warmth.

This beautiful material mirrors our purpose of mindful beauty just right. That’s why, we aim to include wood as much as possible in our product creation and pay the utmost respect to its sourcing by partnering only with FSC/PEFC certified suppliers.

InnovatedWood Technology

InnovatedWood Technology is a revolutionary way we have pioneered that allows us to sustainably package our high-performance textures, without compromise.

It is a natural and bio-degradable high-tech refinement that makes wood airtight.
By replacing regular plastic barrels with wooden barrels that are processed with InnovatedWood Technology, the amount of plastic per pencil is reduced by up to 70% - while maintaining its performance.

 


Our approach to reducing virgin fossil plastic

We are committed to reducing the use of virgin fossil plastic, to prevent plastic from ending up in the ocean or landfill in the first place. That's why we have committed to using 50% less virgin fossil plastic in primary packaging by 2025.
To achieve our goal, we use various processes and technologies that help turn a discarded product into something new without wasting resources.

PCR

Post-Consumer Recycling (PCR) is the reprocessing of post-consumer waste, i.e. plastic waste generated by consumers. PCR-packaging therefore consists of plastics collected from products that have already been disposed of and cleaned so that something new can be created from them.

By using more recycled plastic, we can improve our environmental footprint while still producing high-performance products for cosmetic brands.

 

Bio-based and Bio-degradable material

Bio-based and bio-degradable materials have many benefits. For one, they are made from resources that are renewable, compostable and bio-degradable. They also reduce the dependency on valuable fossil fuels.

We already use renewable materials in our product creation to reduce our environmental impact, for example in the CANDY barrel, which is made from 65% sugarcane-based material.

 

Formula

Based on the idea that color cosmetic should not only look good, but above all feel good and not harm the environment, we create high-performance textures that are sustainable.

Clean

In addition to our ingredient policy, we only label products as Clean if they are formulated with safe, conscious, high-quality ingredients.

Vegan

Our products are labeled vegan if no ingredients or precursors of animal origin are used in the production of the ingredients and they are appropriately separated from the production of ingredients of animal origin to prevent cross-contamination.

Natural Origin Content

We are committed to a Natural Origin Content for new formulation developments of at least 75% by 2025.

Palm Oil

Today more than 80% of our palm oil and palm oil derivatives consumption is mass-balance certified.

Halal & Kosher

We respect religious diversity and offer various products with certifications including Halal and Kosher.

EXPLORE OUR INNOVATIONS

Here you can find examples of innovative, sustainable materials that meet high-performance.

PERFECT High-Performance Soft Eyeliner in InnovatedWood Technology

X